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Why Exhibit?

Exhibit at Fruit Focus 2027

Decisions around crop protection, nutrition, water, labour, technology and harvest/ post-harvest carry more weight than ever.

Fruit Focus gives growers a day away from the immediate demands of the farm to meet the people who can help, compare ideas and technologies, ask questions and find solutions to the issues affecting their businesses now.

150 Exhibitors. One Focused Day.

More than 150 specialist exhibitors bring together the products, technology, equipment and expertise used across commercial fruit and vine production. Fruit Focus gives growers the chance to meet suppliers, compare options and discover new solutions in one place.

Book your stand

Our sales team are available to talk about your business objectives and explain how Fruit Focus is the event that can support your company goals.

Who You’ll Meet at Fruit Focus

  • Soft fruit growers
  • Top fruit growers
  • Vineyard managers & viticulturists
  • Farm owners, directors & managers
  • Agronomists & technical managers
  • Packhouse and operations teams

DOWNLOAD THE 2026 VISITOR DEMOGRAPHICS

Find out more about the Fruit Focus Audience.

2026 NEW FEATURES

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Networking Breakfast & Luncheon

In challenging times, it is so important to spend time with colleagues across the industry to discuss shared issues and new ideas.

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Vines & Viticulture Stage

This new stage had a full day of programming covering climate change/mitigation, vineyard equipment and technology, a global and UK-focused wine industry forecast, organic viticulture, variety comparison and detailed technical advice.

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Picking, Packing & Packaging

Harvest and post-harvest was covered on its own stage for the first time including labour topics, the latest picking automation and technologies plus packing and packaging for a sustainable future.

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Agronomy
Stage

This new stage was vistor's technical go-to to find out the latest changes happening in R&D and fruit science.

Why should you exhibit at fruit focus 2027?

  • Meet commercial growers face to face.

    Fruit Focus gives you the chance to have conversations that might otherwise take months of calls, emails and farm visits to arrange

  • Talk to growers while the problems you can help solve are top of mind.

    Whether that’s labour, water, crop performance, automation, waste or investment, Fruit Focus brings those conversations together in one place.

  • Turn content into conversations.

    Seminars, panels and networking breakfasts and luncheons give visitors reasons to explore the issues affecting their businesses, then continue those conversations with exhibitors.

  • Be part of a strong specialist marketplace.

    With more than 150 quality exhibitors, Fruit Focus gives growers a compelling reason to spend the day meeting suppliers, comparing options and looking for new ideas.

  • Reach across the commercial fruit sector.

    Meet growers from soft fruit, top fruit and viticulture all at one focused industry event.

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Meet the right people

Attending events is easy, but meeting the right people isn’t always quite as easy. At Fruit Focus you will be in the room, well field, with all the right people! From startups to scaleups, Fruit Focus brings in the decision makers, the innovators and those looking to expand and grow their business.

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Lead the conversation

Fruit Focus prides itself on its wealth of knowledge exchange. From industry experts to leading researchers, Fruit Focus draws in a crowd that is ready to grow and adapt. By exhibiting, you align yourself with these industry professionals who can open up a host of new opportunities.

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Working demonstrations

Take advantage of the opportunity to interact and engage with fruit industry professionals through interactive demos, exhibitor-led sessions, forums, networking sessions and more to showcase your brand, expertise and connect with the right audience.

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